Prof. Dr. Avo Schönbohm

Prof. Dr. Avo Schönbohm holds a Professorship in Business Administration and Performance Management at the HWR Berlin since 2010. With LUDEO he created a business agency in 2016 to bring game thinking into business life and thus enhance behaviour and performance of organisations in a variety of industries. His research expertise lies in the areas of (strategic) performance management & control, enterprise gamification, digital transformation in business and cultural change. International regular teaching assignments in Vietnam, Poland, France and Switzerland have enriched his teaching style and academic horizon. 

Prior to joining the HWR Berlin, Avo Schönbohm held various international roles in the machine tool industry starting as an Internal Audit Manager and ending his pre-academic career as Vice President Strategic Planning at Voith Paper GmbH with 2bn € sales in 2010 with a special focus on Strategy Development, Business Development, international M&A and a regional strategy focus on India.

Avo finished his Double Diploma (MBA) Program (Universität Mannheim und ESSEC Business School) in Business Administration in 2000 and received his PhD in 2005 with the topic "Reflective Control: Revolution and Rationalities of Business Realities in Postmodern Times". 

Avo has published more than 50 articles, (conference) papers and books on numerous aspects of business and can bring his international practical experience as well as his research into play to create rich and interactive learning experiences for his students.

Selection of Avos anthology:

Life Science Management

Innovation in Life Sciences